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2018 MOYA Winners T&G Global

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T&G Global takes out MOYA 2018

Wednesday, 4 July 2018
Mathew Jones - Asia Fruit

Produce Plus and PMA Australia-New Zealand are pleased to announce the T&G Global Marketing Team as the winner of the Marketer of the Year Award 2018 for the ‘Lotatoes Potatoes’ campaign.

The New Zealand-headquartered company was presented with Australasia’s premier marketing award for the fresh fruit, vegetable and floral industries at the Hort Connections conference and trade show in Brisbane. The presentation took place during the event’s Gala Dinner on Wednesday, 20 June.

The Lotatoes Potatoes campaign centred around the launch of a new low-carb and low-calorie potato variety. Having observed a consumer trend moving away from high-carbohydrate options among health-conscious consumers in New Zealand, T&G Global specifically sought the low-carb potato variety from its breeding partners. Extensive testing against two of New Zealand’s most common varieties (Rua and Agria) found Lotatoes to be a unique 40 per cent lower carbohydrate product that met the functional and health needs of its target audience.

Read more here.

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