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Who runs the world? GIRLS!: Empowered women are stronger leaders

Thursday, 30 March 2017
PMA A-NZ Media Release

What defines a female leader in the fresh produce and floral industries? Bold. Accountable. Innovative. Our entire supply chain benefits when we develop and leverage the talents and passion of our female colleagues.

Empowering women in the Australian and New Zealand fresh produce and floral community is about creating opportunities and strengthening connections. Now in its third year running, the Women’s Fresh Perspectives event is a supportive platform built to connect, inform and cultivate women’s potential within our industry.

This year, the acclaimed and celebrated Women’s Fresh Perspectives event will be held in Adelaide as part of Hort Connections, bringing together the largest number of growers, supply chain businesses, government stakeholders and service providers in the Australian and New Zealand horticultural industry. Held on Wednesday 17 May, the event will be a nourishing, fulfilling and immersive experience with a delicious ‘roaming breakfast’, special guest speakers and a whole lot of female power!

Emma Townsend, the Chair of the Women’s Fresh Perspectives Taskforce, talks about the benefits to businesses who encourage women in leadership positions. “It’s no secret that diversity in any team is the key to success. In fact, recent studies show that companies with higher levels of diversity in leadership positions perform better financially” she said.

“The theme, ‘Creating a Path to Diversity’ has been chosen so we can reflect on how we improve our entire industry by supporting and encouraging women and creating a more inclusive environment” said Emma.

“Workplace diversity is more than just achieving a workforce that reflects the broader Australian and New Zealand community” said Renee Harrison, Marketing Manager at PMA Australia New Zealand. “It’s about cultural change and the collective genius of different perspectives and experiences and about how diverse values and priorities often lead us to the best and highest outcomes” said Renee.

Join us at the Adelaide Central Markets Kitchen for a roaming breakfast on Wednesday 17 May at 8am – 10am. Guest speakers will inspire, the food will entice and the space will foster opportunities. Register today and be a part of building an industry that values and promotes diversity and inclusion as a core business and social value.


To learn more about Hort Connections, Click Here


Renee Harrison, Marketing Manager, PMA Australia – New Zealand
Phone: (03) 8840 0898 Mobile: 0404 160 908 E-mail:

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