Reports and ResearchConsumer Data & Trends
The following sites contain useful information and resources on consumer data and trends for the Fresh Produce and Floral Industries.
Veginsights by Freshlogic
Q3 2011 - The market: A profile of the three-month period ending 30 Sept 2011
This version of Veginsights – The Market addresses Q3 2011, and draws comparisons to the previous quarter (Q2 2011) and the same quarter in the previous year (Q3 2010), with profiles of the key trend indicators. This version also includes a set of insights drawn from involvement and attendance at the Asia Fruit Logistics conference in Hong Kong in September 2011. The event provided exposure to the high growth markets of China and SE Asia and the insights are centred on servicing these markets. Prepared by Freshlogic as part of the Vegetable Industry Development Program.
Q2 2011 - The market: A profile of the three-month period ending 30 June 2011
This version of ‘Veginsights – The Market’ addresses Q2 2011 and draws comparisons with the same quarter in the previous year (Q2 2010), profiling key trend indicators. This version includes an analysis of influences on how consumers select the vegetables they buy. It also assesses seasonal shifts, and outlines the full range of preparation methods and competition that exists between vegetable products. Prepared by Freshlogic as part of the Vegetable Industry Development Program.
Q1 2011: The market: A profile of the three-month period ending 31 March 2011
This version of Veginsights – The Market considers Q1 2011, and draws comparisons to the same quarter in the previous year (Q1 2010), with profiles of the key trend indicators. This version includes updated sections on consumer attitudes and values, and key trends in food spending and retailer used, as well as a new section highlighting the use of shopping lists. Prepared by Freshlogic as part of the Vegetable Industry Development Program.
Other
Career Pathways MBA student project by Jo Kelton
This report, commissioned by PMA Australia-New Zealand looks at fresh produce consumption in Australia and the cost of eating a healthy and balanced diet.
CSIRO Developing & Marketing Food Products
The Commonwealth Scientific and Industrial Research Organisation is Australia's national science agency and one of the largest and most diverse research agencies in the world. This site provides information on the latest research, news and developments on Developing and Marketing Food Products to come out of the CSIRO.
Nielsen Retail and Shopper Trends, Asia Pacific, as presented at Fresh Event 2010
This PowerPoint presentation looks at trends in our industry - where are the best business opportunities going to come from? It considers what the consumers are telling us and what producers and supply chain companies need to be doing to take advantage of these trends.
Nielsen Consumer Trends in Fresh Produce, as presented at Fresh Forums April 2010
This white paper provides the latest research on consumer trends in fresh produce and how you can develop marketin g strategies to take advantage of these trends.
The 2008 Nielsen Grocery Report
The Nielsen Grocery Report is produced annually and provides unique insight into trends affecting the Australian grocery sector. The report draws from various Nielsen data sources and covers seven key areas including the economy; retail spending; packaged grocery inflation; packaged grocery growth; Private Label trends; top 100 grocery suppliers; and retailer shares.
The Hartman Group Consider Choice White Paper
This white paper by The Hartman Group explores the analytical side of choice and its role in marketing and shopper insights.
The Hartman Group Missing Link Shopper Marketing White Paper
This white paper by The Hartman Group investigates the myths of ’shopper marketing’, a popular marketing strategy aimed at the people who purchase goods, particularly during the actual shopping process. The white paper can be downloaded from The Hartman Group Website.
The Hartman Group Occasion Based Strategy Resources
This cache of resources includes white papers, webinars, article archives and videos focussing on the food culture and strategies for increasing occasion-based consumption.
ShopAbility: End-to-End FMCG and Retail Support
Whether you’re a manufacturer or a retailer, ShopAbility offers a 360 degree view on how to optimise your business. As one of its core offerings, this site provides news and articles that offer best practice advice on shopper research, category & channel know-how, people & systems development and holistic business strategy in a user-friendly format.
