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Hartman research report: Organic and Natural 2014

Friday, 7 November 2014 | Posted in Organics by Erin Hart

PMA's Research and Development team has released a new study prepared by The Hartman Group, titled "Organic and Natural 2014".  The typical organic consumer is difficult to pinpoint, but new research sheds some light on consumer attitudes and behaviors.  This year’s report highlights a few general themes including expanding food literacy, increasing focus on health and wellness, heightened environmental consciousness, and growing demand for transparency — all due, in no small part, to digital technology.


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Access additional resources on consumer trends here.

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