Only 2% of Australians aged 14+ consume the recommended two serves of fruit and five serves of vegetables each day according to new findings by Roy Morgan Research. Despite this being the minimum daily fruit-and-veg intake recommended by the National Health and Medical Research Council (NHMRC), the report found that most adults don't eat enough fruit and vegetables, and daily serves vary dramatically depending on factors such as age, gender and socio-economic status.
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A summary of the report is now available on the Roy Morgan Research website.
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Additional resources on industry and consumer trends can be found via the PMA A-NZ Information Centre.
The New Zealand Food Composition Database (NZFCD) contains information on the nutrient content of over 2600 foods commonly prepared and eaten in New Zealand, including fruits and vegetables. It is routinely used by food manufacturers to calculate the nutritional value of their products as well as by health professionals to assess nutrient intake and plan diets.
Updated on an annual basis, the latest version includes information on approximately 2,600 foods, including 84 core food components, such as moisture, energy, dietary fibre, carbohydrates, protein fat, vitamins, minerals, cholesterol and caffeine, and up to 276 other food components such as amino acids and fatty acids.
Access the New Zealand Food Composition Database
Note: you will be redirected to the NZFCD website.
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We all know vegetables are good for us, but some consumers value more information about:
- Which nutrients are in a vegetable?
- What are the health benefits of a vegetable?
- How much do I need to eat?
- How to buy/store/cook vegetables to maximise the benefits.
Fresh produce suppliers need to understand how their decisions impact on nutrient content in terms of variety, agronomy/production, processing, shelf-life, and how/when to apply these claims. Making claims about nutrition and health benefits is a great opportunity for the fresh produce industry, but the complexity of the regulatory framework, legality of on-pack claims, degree of consumer understanding, and variability of raw material make health claims a risky business.
In her session "Fresh produce leading the way in health and performance" at PMA Fresh Connections 2013, Dr Hazel MacTavish-West highlighted innovative communication strategies to get this message across to consumers.
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Find out more about the PMA A-NZ Increasing Consumption Initiative, here.
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