PMA A-NZ - Information Centre

Webinar: Strategic Marketing for Produce and Floral

Thursday, 12 October 2017 | Posted in Marketing by Renee Harrison

What is marketing? We are all familiar with the term, but what does it really mean? In this webinar, we will begin to better define marketing and how it presents itself in our industry. PMA’s CMO, Lauren M. Scott, will define what marketing can be in the produce and floral industries, review the different facets of the function and share how you can start to use strategic marketing to grow your business.

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Access additional resources on Marketing via the PMA A-NZ Information Centre.

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