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PMA Research: Today’s Hottest Ingredient: Technology

Thursday, 23 March 2017 | Posted in Industry/Consumer Trends by Renee Harrison

Know your consumer: Increase consumption, increase sales. 

The consumer purchasing experience for fresh produce is changing rapidly, thanks to a number of technological advances that are creating customers who are more empowered than ever when they walk into the grocery store. These technological advances are helping consumers in their pursuit of quality, sustainability and accessibility. And the produce and floral industries are adapting to the latest developments in order to remain relevant to consumers.

  •  Quality
  •  Sustainability
  •  Accessibility

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