Numerous market strategies exist for foreign fruit and vegetable exporters looking to gain access to Chinese markets. The most suitable method of entry depends on numerous factors, such as the permissibility of the exporter’s fruit and vegetables to be imported into China, which distribution channels the exporter plans to operate, and the exporter’s choice of Chinese importing partner.
This report is a must-read for anyone looking to export fruits and vegetables into China.
The imported fresh fruit and vegetable market in China looks to maintain and even exceed its impressive growth rates of the past decade. China remains a large market with huge untapped potential for those with a road map on how to export to China.
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Written by Dr. Bob Whitaker
The seventh annual CPS Research Symposium was held in Seattle, WA on June 28-29, 2016. As in years past, the produce safety research community came together to share the latest results from CPS-funded programs and to discuss how the data can be used to build risk and science-based food safety programs for produce companies all along the supply chain. The interpretation of food safety research results and application to individual companies is most appropriately the undertaking of those that reside within those specific operations. However, we highlight these key learnings from the CPS Symposium to create awareness and stimulate thought.
- It is important to learn from illness outbreaks and recalls to prevent repeating the same mistakes.
- Generic E. coli has limitations as an indicator for irrigation water quality.
- Alternative microbial water quality indicators and indexing organisms are on the horizon.
- It is important to sample irrigation water sources correctly.
- Irrigation water sources can be treated with disinfectants, but... If a grower finds an irrigation water source that is out of compliance, it would be desirable to be able to treat the water to mitigate the problem.
- Validation and verification – know the difference.
- The search for surrogates continues.
- Bacterial detection is not really the problem, separating the pathogen from the other bacteria is the key.
- The challenge of balancing the risk of animal intrusion and conservation is benefiting from emerging data acquisition technologies and understanding of the impact of the environment on pathogen growth and persistence.
- Understanding the genetics and gene expression in production environments will drive the next level of understanding in produce food safety.
This work is meant to inform and provoke thought with an eye towards inspiring readers to examine their own food safety programs and using the research to make improvements. It is not meant as a directive on what must be done to produce safe food. As discussed in several places in this paper, food safety needs to be determined on an operation by operation basis; there are no one size fits all solutions. If you have additional questions, please feel free to contact Dr. Bob Whitaker, PMA Chief Science and Technology Officer (email@example.com) or Dr. Jim Gorny, PMA Vice President of Food Safety and Technology (firstname.lastname@example.org).
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