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The State of Social Marketing | 2015 Report

Wednesday, 11 November 2015 | Posted in Marketing by Renee Harrison

There are now over 7.18 billion people in the world, and we’re more in touch than we ever have been.  Technology has brought us closer to each other, giving us the ability to share just about anything with just about anyone, any time.  The advent of social media has made the world smaller.  We Are Social reports that over 2 billion people worldwide use social media, meaning 28% of the global population is interconnected.  

For marketing organisations, this web of connections presents a massive opportunity to make an impact on an unprecedented number of people.  Marketing via social is a priority for more companies than ever before.  On average, social media accounts for 9.9% of digital marketing budgets in 2015, a figure that is projected to grow to 22.5% in the next five years.

With each year bringing more networks, more metrics, more companies competing for a share, and a greater ability to connect the dots between social media and business results, marketers are able to create more meaningful programs that impact their company’s bottom line. But, making this impact requires increasingly sophisticated resources.   

According to VentureBeat, marketing technology accounted for $3 billion in 2015 investments and acquisitions, and social was the number two category on the list (second only to analytics), accounting for almost $500 million in deals. 

With increasing investment, focus, and pressure on social media to make an impact, it’s important for social marketers to understand the space more than ever.  This report is designed to serve as a resource for social marketers, pulling together data from different
Simply Measured studies and surveys, as well as other sources, to identify key trends in the social marketing industry such as:

  • How best-in-class social marketing teams are structured
  • What social marketers are focused on
  • Where social marketers struggle
  • What social marketers need to be successful
  • How the biggest networks are evolving

Whether you’re a CMO with the goal of integrating social media into broader marketing initiatives, a social marketing leader looking for continued education, or a community manager trying to broaden your understanding of the market, this report aims to provide context to your professional world.

Click here to download whitepaper

Sourced from Simply Measured  

The Complete Guide to Instagram Analytics

Wednesday, 11 November 2015 | Posted in Marketing by Renee Harrison

Instagram’s growth has been nothing short of amazing. With 400 million monthly active users and 80 million photos posted daily, it’s no surprise that marketers are focused on making Instagram a big part of their social marketing plans.

Instagram, in turn, has continued to innovate, bringing new features and apps into it’s mix. Over the last year-and-a-half, Instagram has added Hyperlapse, Layout, and now Boomerang to it’s collection of apps, added new features like Discovery and a revamped Instagram Direct, and most notably, developed their ad platform into a powerful marketing tool.

Instagram is changing the way that brands evaluate their audiences and create content. This is clearer now than ever before. 89% of the Interbrand 100 companies are active on the network, and a recent study from eMarketer found that by 2017, over 71% of companies with 100 employees or more will be using the network.

Whether your brand is just starting to invest time and energy in Instagram, or is an established powerhouse on the network, you’ll want to optimize your strategy. This must be done without a solid understanding built on analysis. Through research and measurement, you can develop a solid foundation of what works, what doesn’t, and what to focus on for your specific brand.

This guide to Instagram analytics outlines the metrics required to measure and fully understand the photo and video-sharing network, and walks through some tips for using these metrics to plan and optimize your Instagram campaigns.

Download the e-book here

Sourced from Simple Measured 

Engaging Millennial Floral Consumers

Wednesday, 4 November 2015 | Posted in Floral by Renee Harrison

Growers require a product that is easy to grow, high yielding, sells well and has a good return. On the other hand, the retailer needs to envision the customer's taste and keep up-to-date with market trends and decide which products to offer, how to market them, where to place them on the shelf and how to increase overall consumption. The millennial consumer is price conscious but still cares about the opinions of others, and aims to impress guests. 

Find out more here

The future demands unlearning: produce and emerging technologies

Wednesday, 4 November 2015 | Posted in Technology by Renee Harrison

9 Fast-Growing Tech Fields to Watch 

With new sources of data and new technologies on the horizon, growers are poised to reap dramatic improvements in their operations and yields—and tech providers have rich opportunities to disrupt and transform the Ag industry.

In The Future Demands Unlearning: Produce and Emerging Technologies, Jack Uldrich, author and futurist, describes trending topics like:

  • Field monitoring through wearable technologies and robotics
  • Supply chain transformations via 3-D printing and virtual shopping
  • Artificial intelligence and consumer behavior forecasts
  • Internet of Things: a $7–19 trillion opportunity for tech providers 

Download the brief

The culture of food: executive summary

Wednesday, 4 November 2015 | Posted in Industry/Consumer Trends by Renee Harrison

We are living in a food culture renaissance. Fundamental shifts in technology, travel, and trade have placed food back at the center of everyday life and popular culture. Food is fun and important. Interest in food isn’t just a Millennial trait but a reflection of evolving food culture. This overview of the Hartman Group’s Culture of Food 2015 for executive and mid-level produce retailers and foodservice operators, as well as their supply chain partners provides insights about:

• What’s driving new food routines and choices in our evolving food culture
• How produce marketers can support consumers’ desire for culinary exploration and variety

Find out more here  

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