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Defining the contribution of social media in your organiastion

Wednesday, 12 August 2015 | Posted in Social Media by Renee Harrison

Simply Measured have talked to thousands of social marketers and what do
they all have in common? They have an innate drive to get better at social - to elevate their
organisation’s social program and make a more meaningful impact on the business.

There are four categorical challenges standing in the way of any striving social marketer:

  1. Optimizing for improved results
  2. Gaining the market insight required to find new strategy opportunities
  3. Justifying the value that social is driving for the organisation
  4. Increasing workflow efficiency

But there is only so much time in the day. If your ultimate goal is to get better at social, you
must first determine which of these challenges take priority for you. To do this responsibly,
you have to understand the impact of your social programs on your business as a whole. This
means defining the contribution of social at your organisation. 

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