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New Blog: Move Over Millennials – Meet Gen Z, By Renee Harrison

Friday, 31 July 2015 | Posted in Industry/Consumer Trends by Renee Harrison

Over the last few years, brands have been dedicated to nurturing the coming of the Millennials. Marketers across all business sectors have been enthusiastically researching and exploring new marketing techniques to captivate this generation’s attention. Their non-traditional, unique ‘façon’ has been a challenging re-education in business marketing and the lesson is far from over. In fact, forward-thinking marketers are now racing to learn more about the new kids on the block to stay relevant in the ever-evolving game of consumer cycles.

‘Gen Z’, as they have been christened until they develop a more widely accepted title, are still being born and we have already begun evaluating their future buying power. As business owners, it can seem almost impossible to keep up with the constant changing of rules. Nevertheless, businesses need to endure the training pains and explore the purchasing preferences of these individuals to ensure they have the strength to win in the market now and into the future. 

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It's all about flavour!

Thursday, 30 July 2015 | Posted in Foodservice by Renee Harrison

Consumer flavour preferences affect consumer purchase decisions of fresh fruits and vegetables. Flavour perception of fruits and vegetables is a combination of sensory responses in the nose and mouth to aroma and taste. An array of fruit and vegetable elements including acids, sugars, volatiles and many other compounds elicit sensory responses that are recognized as flavour. These compounds change during the ripening process, are determined in large part by the genetics of each variety as well as the development stage at harvest, and are affected by the time between harvest and eating. Postharvest life based on flavor quality is shorter than based on appearance and textural quality.

Whether you are in retail or foodservice, flavor is paramount to selling fresh produce. It is important to better understand:

  • The concept of flavour,
  • The flavour families of fruits and vegetables, and
  • Flavour trends for 2015.  
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Satisfying consumer demand through collaborative floral supply chain relationships

Thursday, 30 July 2015 | Posted in Floral by Renee Harrison

In the context of a changing floral industry, consumer preferences and expectations are also evolving. This overview for executive and mid-level floral retailers and their supply chain partners provides insights about how floral breeders, growers and retailers are forming new alliances to stay ahead of the curve and ensure customer satisfaction.
The floral industry’s consumer landscape has shifted dramatically over the past few years. Tech-savvy consumers expect affordability and convenience from all of their shopping experiences, and that mindset is impacting floral sales in unforeseen ways. To meet these new demands, floral breeders, growers and retailers are forming new alliances to stay ahead of the curve and ensure complete customer satisfaction.

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Increasing Baby Boomers' fresh produce consumption: A US Study

Thursday, 30 July 2015 | Posted in Industry/Consumer Trends by Renee Harrison

50+ year-olds are consuming less fruits and vegetable

According to Produce for Better Health Foundation’s (PBH) State of the Plate 2015 Study, which analyzes U.S. consumption of fruits and vegetables, 50+ year-olds today are consuming fruits and vegetables less often than their counterparts 10 years ago.

This could have future implications, as boomers represent a large portion of the population and they will be shifting into the 60+ segment, which historically has been a core group for fresh produce consumption. Traditionally, older consumers have been more focused on the health attributes associated with fruits and vegetables and were therefore heavier consumers.  

Although the millennial generation gets a lot of attention from marketers, baby boomers (now between the ages of 51 and 69), remain a large U.S. market segment and have more money to spend than any other generation. Consumers aged 50 and older are eating fewer fruits and vegetables than their counterparts 10 years ago.  

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PMA Fresh Connections 2015 speaker presentations now available!

Wednesday, 1 July 2015 | Posted in Fresh Connections A-NZ by Renee Harrison

Revisit your PMA Fresh Connections Experience

Building on the PMA Fresh Connections reputation as the industry leader for educational content, the 2015 conference featured a stellar lineup of local and international expert speakers, providing insight on issues and topics critical to business and fresh produce industry success. Fresh Connections delegates learnt more about the industry, what consumers are demanding and how technology and innovation will transform the fresh produce value chain from paddock to plate over the next decade.  

We are delighted to provide members access to the PMA Fresh Connections speaker presentations.  

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NB:  Presentations are displayed only when we have gained approval from our speakers. 

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