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The Power of a Brand Ambassador for SME food and beverage companies in Australia

Thursday, 19 March 2015 | Posted in Marketing by Renee Harrison

It’s exciting to be an SME company in Australia, and the opportunities for growth and success are abundant. However, it’s always those companies who are smart with marketing that get ahead of the rest and really make an impact on their sales, brand awareness and the way they engage their customers.

Ambassadors give a ‘face’ to our brand, and allow us to communicate with our target market in a way that is engaging, efficient, entertaining and educational.

This whitepaper by Vickie Saunders examines the challenges that SME companies face and how engaging with the right brand ambassador can benefit your brand

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This report is freely available to PMA members and industry. Click here to download the whitepaper

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Additional marketing resources are available via the PMA A-NZ Information Centre

Large companies, individuals prepare for future of business landscape

Thursday, 19 March 2015 | Posted in Industry Issues by Erin Hart

Rapid advances in technology are creating a world in which large companies face increasing performance pressure amidst sinking return on assets, intense competition and changing workforce dynamics. At the same time, individuals are taking advantage of lowered barriers to market entry and commercialization to become creators in their own right, according to a report from the Deloitte Center for the Edge.

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This article is available to members via pma.com

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Access additional resources on Industry Issues via the PMA A-NZ Information Centre.

2015 Tech Talks: Innovation and Produce

Tuesday, 17 March 2015 | Posted in Technology by Erin Hart

PMA Tech Talks 2015 was a fast-paced learning experience featuring expert speakers woven in with video vignettes and hands-on workshop sessions to help attendees understand the importance of innovative thinking and to examine what it actually takes to create corporate cultures where innovative thinking is rewarded.

The challenge of preparing to meet these global trends and to claim a portion of the increased need for fresh food for the produce industry is at once daunting and simultaneously full of opportunities for those who recognise the need to innovate. Dr. Bob outlines key highlights from Tech Talks provide a roadmap for the produce industry as we seek to create innovative business cultures and integrate emerging technologies into our business operations.

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This article is now available in full at pma.com

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Access additional resources on Technology via the PMA A-NZ Information Centre.

The Water Issue

Monday, 16 March 2015 | Posted in Industry Issues by Erin Hart

On a macro level, there is a water crisis facing agriculture that is being met with different solutions such as drip irrigation, water desalination and drought resistant seeds. Defining the issue is the first step to understanding possible solutions.

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Access additional resources on Industry Issues via the PMA A-NZ Information Centre.

Omni Channel Retailing

Sunday, 15 March 2015 | Posted in Industry/Consumer Trends by Erin Hart

The grocery retail industry is becoming more complex and changing at an ever-increasing speed. It requires the implementation of a successful omni-channel fulfillment solution that optimises inventory across the entire supply chain and requires a set of systems working in concert, from marketing to inventory and planning to order management and through to supply chain execution. It will require retailers to understand and act upon analytics, be more tech savvy than ever before, and to truly be loyal to customers so they are seeing their business through their customers’ eyes rather than their corporate strategy. This article explores the business practices that the produce industry may have to re-think in order to be successful in omni-channel retail.

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This article is available to members via pma.com

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Access additional Industry and Consumer Trends information via the PMA A-NZ Information Centre.

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