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Move over demographics: Retailers are getting smarter with personal data

Thursday, 31 July 2014 | Posted in Industry/Consumer Trends by Erin Hart

A deep understanding of the healthcare consumer is required to drive behavioral change, explained Steve Longley of TPG Direct and Brent Walker of c2b Solutions in a presentation at Fresh Connections: Retail in the US.

While demographic, socioeconomic, behavioral and attitudinal segmentation can be useful, there is serious value in psychographic segmentation, or grouping people by shared values, principles, beliefs, emotions, personality, interests and lifestyle.  

After the presentation, attendees participated in an engaging interactive session based on quiz results that placed them into one of five psychographic profile segments based on their healthcare habits: balance seekers, willful endurers, priority jugglers, self achievers and direction takers. Groups created profiles of people within their segments and brainstormed about how to market produce to those segments.  

 

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This presentation contains members-only content. Log into your PMA Global member account to access the full range of resources including a healthcare customer segmentation, developed by c2b Solutions, which breaks the population into five distinct segments.

 

 

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To view additional information from PMA Global on consumer trends, click here.

Organic Fresh Produce in China

Monday, 14 July 2014 | Posted in China by Erin Hart

Primarily driven by food safety concerns, the market for organic products in China is still in the early development stage.  While increasingly strict standards have caused some farms and products to lose certification, major players in the organic sector are expanding their growing areas, and sales and distribution channels.

Those with a stake in the China market for fresh produce should keep a close watch on the development of the organic sector. In particular, foreign organic producers and exporters of fresh fruits and vegetables to China should begin to familiarise themselves with China’s national organic standards and certification process. 

Read PMA's report on China's burgeoning organics market, co-authored by PMA China Consultant, Mabel Zhuang to find out more.

 

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This report contains members-only content. Log into your PMA Global member account to access the full range of resources.

 

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To view additional information from PMA Global on the market in China, click here.

Digital grocery services: Responding to a growing interest by consumers

Thursday, 10 July 2014 | Posted in Industry/Consumer Trends by Erin Hart

The overall estimated size of online grocery services is about $13 billion, according to a Fresh Connections: Retail presentation by Brian Numainville and Doug Madenberg of the Retail Feedback Group.

Presenters introduced new research and offered insights into what compels shoppers to shop online and how retailers can take advantage of this relatively new opportunity. View the second video presentation to gain insight from panellists on why they started shopping online for food.

 

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To view additional information from PMA Global on consumer trends, click here.

2013 AMG Strategic Advisor Report shows how generational differences impact grocery shopping

Friday, 4 July 2014 | Posted in Industry/Consumer Trends by Erin Hart

The shopping landscape is rapidly shifting and evolving based on technology advances, economic influences, and hyper local cultural and population changes. This makes it difficult to decipher the impact of generational differences on shopper behavior. 

In this recent study conducted by Acosta Mosaic Group, generational differences between US consumers are highlighted in shopping behavior and the impact it has in grocery shopping. 

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Find out more:

Check out PMA's full range of global consumer trend resources, here.

Find out more about the PMA A-NZ Increasing Consumption Initiative, here.

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