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Presentations & Resources from PMA Fresh Connections 2013 in Sydney

Thursday, 20 June 2013 | Posted in Fresh Connections A-NZ by Erin Hart

PMA Fresh Connections 2013 featured no less than 20 high profile expert speakers from around the world, giving delegates the opportunity to learn and share with the best in the fresh fruit, vegetable and floral industry. We have endeavoured to make as many presentations available to delegates as possible with kind permission from the speakers.

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To find out more about the upcoming PMA Fresh Connections Conference & Trade Show, please visit

Vegetable health & nutrition claims presentation now available

Monday, 17 June 2013 | Posted in Consumption & Nutrition by Erin Hart

We all know vegetables are good for us, but some consumers value more information about:

  • Which nutrients are in a vegetable?
  • What are the health benefits of a vegetable?
  • How much do I need to eat?
  • How to buy/store/cook vegetables to maximise the benefits.

Fresh produce suppliers need to understand how their decisions impact on nutrient content in terms of variety, agronomy/production, processing, shelf-life, and how/when to apply these claims. Making claims about nutrition and health benefits is a great opportunity for the fresh produce industry, but the complexity of the regulatory framework, legality of on-pack claims, degree of consumer understanding, and variability of raw material make health claims a risky business.

In her session "Fresh produce leading the way in health and performance" at PMA Fresh Connections 2013, Dr Hazel MacTavish-West highlighted innovative communication strategies to get this message across to consumers.


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Find out more about the PMA A-NZ Increasing Consumption Initiative, here.

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