PMA A-NZ - Increasing Consumption

PMA A-NZ Resources

Whether it is the latest on consumer perceptions or consumption and sales trends, PMA A-NZ works to provide you with the information you need to grow your business.  Find out more about the latest resources and upcoming events featuring information on increasing consumption by clicking the buttons below.

 

                

 

PMA Global Resources

The PMA Global website features an Increasing Consumption Resource Centre containing the latest on:

  • Consumer Trends; offering you valuable insights into the minds of your customers.
  • Industry Trends; offering you the global information you need to increase the success and profitability of your business 
  • Packaging; giving you the insights and recommendations to determine how well your investments in current packaging solutions are meeting consumer preferences and expectations.  
  • As well as a full list of resources for increasing consumption. 

Click here to visit the PMA Global Increasing Consumption Resource Center.

 

PMA Global - Sesame Workshop eat brighter!™  Initiative

A marketing toolkit providing resources for the royalty-free use of Sesame Street characters for marketing by fresh produce companies, is now available to those who sell fresh fruits and vegetables in the U.S. market, including those who export from Australia and New Zealand.  


Who can use the toolkit?

The toolkit is currently available to those who sell fresh fruits and vegetables in the U.S. market. This includes companies who export their product from Australia and New Zealand if the products are being sold or displayed in markets in the U.S. and its territories. 


What does the toolkit contain?

Designed by the Sesame Workshop-PMA marketing task force, the toolkit will help fresh produce companies, including Australian and New Zealand exporters to the US market, to leverage this unique opportunity and includes:

  • eat brighter!™ : A tagline that draws parallels between the characteristics of the Sesame Street brand and fresh produce — using adjectives like healthy, brilliant, alive – with a clear call-to-action that drives consumers toward a brighter, healthier future.
  • Thematic promotions: The toolkit outlines several thematic promotions, offering turnkey programs for quick implementation by industry marketers.
  • Customisable options for brand differentiation: Recognising the industry’s need for differentiation, the toolkit was developed with a flexible and customisable approach, and similar to the Pink Ribbon campaign, allows for the creation of custom artwork and assets. 

Where can I find out more?

If you export fresh fruit or vegetables from Australia or New Zealand for sale or display in the US market and its territories, we recommend you check the following resources for additional information:

  1. Read the FAQs covering the Sesame Workshop-PMA initiative, here.
  2. Check out the success stories here.
  3. Check back to the eat brighter!™ webpage regularly for updates and additional information, at www.pma.com/eatbrighter

Contact us

For further details, or for assistance in accessing the toolbox from Australia or New Zealand, please contact us here.

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