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Past Events

PMA Marketing Exchange Webinar - Lisa Cork

12 September 2018

Production-focussed vs. consumer-focussed. The fresh produce industry has been talking about this for years, but has anything really changed in the fruit & veg offer? As consumer buying channels diversify and the status-quo of big retail gets challenged, is your business positioned to compete? Today’s shoppers want story, brand and customised products that meet their needs. Fail to deliver and you’ll get left behind.

In this 30-minute webinar with produce marketing strategist and industry thought leader Lisa Cork, CEO of Fresh Produce Marketing Ltd, prepare to have your thinking challenged as she discusses the following:
1. A consumer-focussed perspective is critical for future proofing your business.
2. Why brand and brand storytelling are growing in importance
3. 5 free (or nearly free) ways to conduct consumer research

Time: 1.00pm-1.30pm AEST
Date: 12 September
Where: Webinar (ZOOM)
Cost: Free

Registrations now open: Click here
 

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