PMA A-NZ - Events

Past Events

Webinar - The Harvest To Home Vegetable Dashboard

17 July 2018

Let the data in Harvest to Home inform your decision making.  

Find out how shoppers are purchasing your vegetables in an instant with the Nielsen and Hort Innovation Harvest to Home dashboard; an easy-to-use online data source showing sales and growth figures of the vegetables you grow.

Discover key details of who is buying, how often they are buying and how they prepare the vegetable. See which retailers are succeeding, and where the growth opportunities are.

This webinar will take you through a case study showing you the performance of and attitudes towards that vegetable in Australian households.

Time: 12:00 - 12:30pm (AEST)
Date: Tuesday July 17th
Where:  Webinar (ZOOM)
Cost: Free

This webinar is hosted by Melanie Norris  a Senior Manager in Analytics at Nielsen specialising in Fresh.


Harvest to Home is brought to you by Nielsen and Hort Innovation and is based on a panel of 10,000 households who are demographically and geographically representative of Australia.

This project, MT17017, has been funded by Hort Innovation, using the vegetable, onion and sweetpotato research and development levies, and contributions from the Australian Government. Hort Innovation is the grower-owned, not-for-profit research and development corporation for Australian horticulture.  


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