PMA A-NZ - Events

Past Events

Melbourne | PMA A-NZ Fresh Forum & Networking Event

16 May 2018

PMA A-NZ events connect you with people and ideas that can help make your opportunities bigger and your problems smaller. With expert speakers and relevant and up-to-the-minute topics, not only will you acquire new knowledge, you will walk away with fresh ideas to enhance and evolve your business. 

What will you get out of it?

  • Hear from our specialist guest speaker
  • Meet the PMA A-NZ Board
  • Have your say on what more PMA A-NZ could be doing for your business
  • Network with industry colleagues
  • Find out more about how your PMA A-NZ membership is working for you
  • Enjoy a few drinks and nibbles on us


Details

Date: Wednesday 16th May 2018
Time: 4pm - 6.30pm
Venue: Imperial Hotel,  2-8 Bourke St, Melbourne VIC 3000
Cost: Free for PMA A-NZ Members and their guests

 

Guest Speaker Presentation 

Nielsen's 12 factors of success in market for new products

After 6 years of R&D research, studying 600 product launches, Nielsen identified 12 factors that are common to every winning launch. Innovations that perform strongly across all 12 factors in pre-market testing are statistically proven to have a 75% chance of success in market.

Understanding these metrics is key for those thinking of launching new products and even considering being more successful with your existing ones.
 

Thais Gill Director of Innovation, NielsenThais Gill, Director of Innovation, Nielsen

Thais has over 15 years Market Research experience, having worked in new product development and brand renovation across multiple countries such as Japan, Brazil, Argentina, New Zealand, Malaysia and China. She has worked across a wide range of FMCG categories including fresh foods. Prior to joining Nielsen, Thais worked at Ipsos and Moet and Chandon.

 

 

 

Would you like to recieve more information on marketing and consumer trends? Join the PMA A-NZ Marketing Exchange or contact Renee Harrison on r.harrison@pma-anz.com for more information 


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