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PMA A-NZ Science and Technology TECH EVENT

5 July 2017

Technology developments are changing the way the fresh produce industry does business, and you have to be up with these developments because your customers and competitors will be. PMA Australia-New Zealand is excited to hold its first TECH EVENT on 5th July at Melbourne Markets, Epping to explore new business technology.

The morning-only event will show case a number of key developments that leading businesses are adopting to manage production, packing and transactions, providing safer, more transparent and efficient supply chains. 

Event Details

Date Time:  5th July 2017, 8:30 am – 11:00 am
Venue:  Melbourne Markets Conference Centre, Epping
Cost:  Members Discount $50.00 plus GST, Non-members $70.00 plus GST.  Discounts apply to PMA A-NZ members and Fresh Produce Safety Centre sponsors.

IBM is possibly the global leader in blockchain, the much-hyped technology that is well-known for its disruptive benefits in financial circles that is being seen by some as an obvious solution for the food industry. According to IBM’s Paul Sidhu in IT Brief recently, blockchain technology provides more efficient business transaction records and also an alternative to traditional tracking and manual inspection systems, which can leave supply chains vulnerable to inaccuracies and substitution. Paul will be presenting his thoughts on blockchain for businesses in the fresh produce industry.

Also speaking will be Chris Motton from Advance Computing, a Microsoft small business division partner that is developing solutions for common horticultural problems. Case studies such as fruit grower Greenwood Orchards featured recently in farmonline and tomato processor Kagome will help Chris describe how technology is playing an increasingly important role in the sector with solutions that are driving greater insight, maximising productivity and minimising waste.

“Apps for horticulture” is a favourite subject for Hugh Reardon, a Director of Dicky Bill Farming (formerly Australian Fresh Salads) when he is not overseeing the day to day operations and management of the Dicky Bill farms, a leafy green salad grower based in both Victoria and Queensland. Hugh is also co-founder and director of Apunga, a developer of horticultural farm management software and an expert on apps - what we like, what we need and what we don’t either like or need!

Finally, Consulting Microbiologist Dr Rober Premier will take a look at new water sanitising technology options that do not require chemical inputs yet claim greater effectiveness against human pathogens and extended shelf life than traditional sanitiser options. What are their strengths and weaknesses?


Time Topic and Speaker
8.30am Registration - tea / coffee on arrival 
9.00am Welcome and introduction by Darren Keating, PMA A-NZ CEO
9.10am Blockchain - Application for food businesses by Paul Sidhu, Blockchain Practice Leader, IBM Australia
9.40am Microsoft’s agribusiness solutions initiative case studies by Chris Motton, Advance Computing
10.05am The best app’s for horticulture by Hugh Reardon, Dicky Bill Farming/Apunga
10.30am New sanitising technology – without chemicals! Dr Robert Premier, Global F.S. Pty Ltd
10.55am  Closing comments by Richard Bennett, PMA A-NZ


Site Access

From Cooper Street, turn into Produce Drive and proceed straight through the roundabout in the right-hand lane towards the Gate 1 sign. Approx. 20 metres after the roundabout you will see a boom gate to your right which is the entrance to the Administration Car Park (If you get to the big Gate 1 boom gates you have gone too far). Turn right into the Administration Car Park, take a ticket and proceed to park in any spaces that are unmarked.

The Conference Centre is located on the ground floor to your left as you enter the building.


As an additional offer, the Melbourne Market Authority has offered to guide a tour of the market floor commencing at 6:00am sharp. If you would like to attend the Market Tour, please register for the TECH EVENT by clicking the link above and send Richard Bennett an email indicating your interest and you’ll be added to the list.

For more informaiton about the TECH EVENT, please contact Richard Bennett, Head of Food Safety & Technology, PMA Australia New Zealand and the Fresh Produce Saftey Centre 

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